Website review for freelancers & small agencies
We’re building a website review that checks usability, conversion, content, trust, SEO, accessibility and technical basics, then turns what it finds into a fix-first plan you can act on or hand straight to a client.
In development · free waitlist open · $9 Founding Access open
01 — The problem
Each tool is good at what it measures. But the findings live in different places, use different scales, and rarely answer the question a client actually asks: what should we fix first?
02 — What it reviews
Nothing is live yet. Below is what the first version (the MVP) is being built to check, and what we’ve planned for later. We’ll say so if that changes.
Available in MVP part of the first version · Planned for later not in the first version
Two equally styled primary buttons compete for the visitor’s first action above the fold.
Hero renders “Get started” and “Book a demo” with identical solid fill, sizing, and elevation side-by-side.
Keep “Get started” as the only solid button; convert “Book a demo” to an outline button or text link.
MVP check scope: CTA visual hierarchy, duplicate action goals, mobile tap targets, above-the-fold friction.
Main headline uses abstract phrasing without naming the service or intended audience.
H1 reads “Reimagine your financial future” with no nouns indicating software, bookkeeping, or design studios.
Lead with a direct statement: “Bookkeeping and financial planning software built for creative studios.”
MVP check scope: Headline clarity, value proposition positioning, audience clarity, buzzword density.
Unattributed social proof placed directly above the footer with no customer names.
“Trusted by thousands of teams” accompanied solely by placeholder abstract icons with no client names.
Feature 2 real, attributed customer quotes with names and company roles near the primary call to action.
MVP check scope: Transparent proof attribution, company identification, policy visibility, terms clarity.
Page lacks a meta description tag, allowing search engines to generate random snippets.
<meta name="description"> is missing from document <head>.
Write a concise 140–160 character description summarizing the page for prospective search visitors.
MVP check scope: Title uniqueness, meta description, H1–H3 hierarchy, canonical presence, image alt tags, indexability.
Supporting text falls below the 4.5 : 1 contrast guideline for regular body text.
Light grey on cream measures 2.8 : 1 contrast ratio, failing automated accessibility guidelines.
Darken text to #5D6661 to exceed 4.5 : 1 contrast and ensure readability on mobile screens.
MVP check scope: Color contrast ratios, form input labels, aria-labels on icon buttons, keyboard focus outlines.
Feature headings use the same size as body copy, hindering fast visual scanning.
Feature block headings share identical 15px font size and regular weight with paragraph descriptions.
Increase feature title weight to 600 and adjust scale to 18px to allow effortless scannability.
MVP check scope: Single-page layout structure, visual rhythm, scannable spacing, touch targets. (Multi-page flows planned later).
Core Web Vitals & asset payload: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), Cumulative Layout Shift (CLS).
Lab timings and real-world payload sizes, identifying exact render-blocking scripts and uncompressed assets.
In architecture planning. Will only report verified measurements from real network audits, never estimated scores.
Planned scope: Real LCP timings, image WebP/AVIF formatting, font loading layout shift, script deferral.
03 — How it works
Intended workflow This is how the first version is designed to work. It isn’t live yet.
Any public page: your own, a client’s, or a prospect’s. Nothing to install.
https://client-site.comThe page is loaded and checked across the categories available in the MVP.
Each finding points to where it happens on the page, with what was observed or measured.
In plain words a client can follow, with how confident the finding is.
Findings ordered by likely impact and effort, with a concrete next action for each.
04 — Report preview & live engine
Explore the illustrative sample below, or test our live audit engine on any public website right now.
Fix first
All findings, in priority order
Ordered by likely impact, effort and confidence
Evidence · hero, above the fold
Both buttons share one colour, size and weight.
Why it matters
Visitors who are ready to act have to stop and work out which one is meant for them.
Recommended action
Keep “Get started” as the only filled button; make “Book a demo” a text link.
Evidence · main headline
“Reimagine your financial future.”
No product, service or audience is named above the fold.
Why it matters
New visitors decide quickly whether they’re in the right place.
Recommended action
Say what it is and who it’s for, e.g. “Bookkeeping for creative studios.”
Evidence · page <head>
<meta name="description"> not found
Why it matters
Search engines then pick their own snippet, which may not describe the business well. This is not a ranking prediction.
Recommended action
Write one or two sentences describing the page for people seeing it in search results.
Evidence · text under the headline
Light grey on cream measures below the 4.5 : 1 contrast guideline for body text.
Why it matters
It’s hard to read on bright screens and for anyone with low vision.
Recommended action
Darken the text until it meets the contrast guideline.
Evidence · section after features
“Trusted by thousands of teams”
No names, quotes or logos a visitor could recognise.
Why it matters
Unattributed claims are easy to ignore when someone is deciding. Whether it matters depends on the site’s audience.
Recommended action
If you have permission, move two attributed client quotes up beside the main button.
7 checks passed, including page title, form labels, image alt text and a single H1.
05 — Who it’s for
Freelance designers & developers
Small web agencies
Also useful for founders & site owners
See what’s getting in your visitors’ way in plain language, and know where your next hour is best spent, without hiring anyone first.
06 — Early access
We’re building the first version now. Join the free waitlist to hear when it opens, or back the product today with $9 Founding Access for priority access and direct roadmap input.
We’ll email you when early access opens.
Want guaranteed first access?
Back the product with $9 Founding Access. One-time payment, never recurring, 100% refundable on request before access opens.
07 — Questions
A single web page, across seven angles: conversion and CTA clarity, content and messaging, trust and credibility, basic SEO, accessibility basics, UX and usability, and (later) performance and technical checks. Each finding comes with evidence, why it matters, a recommended action and a priority. See what it reviews for what’s in the first version.
No. It’s in development and isn’t reviewing websites yet. The report on this page is an illustrative sample for a fictional site.
Joining the waitlist is free. Separately, there is an optional $9 Founding Access purchase for backers who want priority access and direct input on roadmap features.
It’s a single, one-time payment of $9, not a recurring subscription. It includes priority access the day v1 launches, direct input on roadmap checks, and is 100% refundable on request before access opens.
No. Six categories are planned for the first version (with UX limited to single-page checks). Performance and technical checks, and multi-page journeys, are planned for later.
By email, to the address you join with. We’ll only write about Website Audit early access, and occasionally ask for feedback.
Yes. Founding Access is 100% refundable on request before you receive access, and refunded in full if we cannot deliver. Joining the free waitlist costs nothing.
We store it to contact you about early access, plus your optional role and whether you asked about Founding Access. No names, no tracking cookies. Details are in the privacy notice.